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Make Your Move! Missoula

Make Your Move! is an innovative campaign and coalition designed to engage men and women as allies to prevent sexual violence in the greater Missoula area. This multi-faceted, inter-agency approach creates long-term, positive change by changing the beliefs and behaviors that support sexual violence, thus creating a safer and healthier community.

The Make Your Move! Missoula coalition partners with different organizations and agencies to create strategies and programs that prevent relationship violence. Coalitions partners include

  • All Nations Health Center
  • Blue Mountain Clinic
  • Missoula Public Health
  • Oh Hi Collective
  • UM Student Advocacy Resource Center (SARC)
  • YWCA Missoula

Make Your Move! currently meets bi-monthly on the fourth Monday of the month at 10 a.m. Contact us to get involved!

Guiding Principles

Research shows that the most effective marketing messages appeal to the target audience’s core values, enabling them to feel strong and capable rather than ashamed by their behavior.

Both women and men are more receptive to messages that engage them as helpers rather than potential perpetrators or victims.

Sexual predators intentionally target vulnerable women and are not receptive to anti-rape messages. However, research indicates they seek the approval and validation of their friends. Those friends can help create positive outcomes.

Research shows that violence against women is directly linked to sexist beliefs (rape myths) and acceptance of sexual aggression from peers (i.e., a “rape supportive culture.”) All Make Your Move! initiatives attempt to shift these attitudes and beliefs while creating a new “norm” of community members actively working to prevent sexual violence.

What we do

Bar Workshop Toolkit

At Make Your Move! Missoula, we believe all people have a role to play in preventing sexual violence. Alcohol plays a big role in sexual violence, therefore bartenders can play an important role in stopping sexual violence before it happens. Make Your Move! Missoula has been training bar staff on bystander intervention for over a decade. Since then we have trained over 275 bartenders in Missoula.

Bar Workshop Toolkit

This toolkit was created through the support of a Raliance grant and in partnership with the Montana Coalition Against Domestic and Sexual Violence. The Bar Workshop toolkit helps community organizations across the state and around the world implement an impactful bystander intervention program. Since its creation, the toolkit has been downloaded by over 500 organizations.

The toolkit includes everything your organization needs to start a bar workshop in your community. We encourage you to tailor the workshop to your local context to meet the needs of your community.

Start Up Materials

These materials will help you learn about your local community be hearing from stakeholders, local bartenders, and bar patrons.

  • Stakeholder Meeting Guide
  • Listening Session Facilitation Guide
  • Bar Patron Survey Example

Workshop Materials

These materials will provide everything you need to facilitate the bar workshop and collaborate with local bar managers.

  • Manager Meeting Overview and Agreement
  • Pre and Post Workshop Survey
  • Workshop Facilitation Guide
  • Bar Workshop PowerPoint and Notes
  • Sample Policies for Alcohol-Serving Establishments

Marketing Materials

These materials will help you and the bar advertise their participation in the bar workshop program.

  • Completion Certificate
  • Staff Certification Card Example
  • Window Decal Example
  • Patron Posters
  • Sample Press Release

The Make Your Move! Missoula Bar Workshop Toolkit is primarily intended for sexual violence prevention programs and victim advocates. Other types of organizations such as colleges and universities, student groups, and alcohol-serving establishments may also find the toolkit useful.

Technical assistance can be provided on a limited basis to organizations implementing the toolkit in their community. Please email us at [email protected] to get connected!

Using the Raliance grant in 2016, Make Your Move! Missoula staff conducted extensive research on similar programs throughout the United States. In addition to researching best practices for bystander intervention education, we also engaged local stakeholders, bar staff, and bar patrons to create a curriculum that was realistic for the needs of local bar owners and managers, centered on issues local bar staff encounter regularly, and grounded in the experiences of bar patrons in our community.

 

Bystander Campaign

The Bystander Campaign was the first social norms campaign made by Make Your Move! It was launched in 2012. Posters were displayed in bathroom stalls across the city, placed in newspaper advertisements, and dispersed through social media. For two years, a 30 second advertisement played before movies at a local theater. 

Sister Campaigns

Agencies and organizations across the nation began asking for poster sets. With our support, some even made their own.

Examples of Make Your Move! Missoula's Bystander Intervention Campaign
How to Launch Your Own Bystander Campaign

The toolkit download includes the following. Please note you will need Adobe InDesign to edit the file templates.

  • Pre-made templates for 8.5×11 and 11×17 sized posters.
  • Available in .indd file format (Adobe InDesign). 
  • Includes document fonts and Make Your Move! logo.

  • Adobe InDesign Software to edit the template files
  • Original Photography
    • Choose images that are representative of your organization or community!
    • Our original posters use photos under copyright. We cannot distribute them with digital files. 
  • Organization Information
    • You may customize your posters to include logos and information about your agency.
    • If you choose to include the Make Your Move! logo, please send a proof to us to review before producing. 

We welcome all organizations to participate in our poster campaign EXCEPT in the following cases:

  • If the poster has a message which condones violence or implies that victims are to blame for sexual assault.
  • If the person pictured in the poster is a known perpetrator of violence. We believe in every person’s ability to develop non-violent beliefs, attitudes, and behaviors. However, we will not support posters that include photos of known perpetrators of violence out of respect to the individuals who have been affected by their past actions. 

All Make Your Move! posters are copyrighted by Missoula County. Poster design for the Bystander & Consent campaigns were provided by Partners Creative. The portraits for the Bystander Campaign are also copyrighted by Athena Photography. 

Parents and caregivers

Research shows that children, teens, and young adults value their parent’s perspectives on sex, sexuality, and relationships. It is therefore important to have conversations that extend past “The Talk”. There are so many skills involved with healthy relationships and intimacy that your loved one will need for the rest of their life. Talking to your children or teens about sex, sexuality, and relationships might not come easily if your own parents didn’t talk to you about these topics.

Healthy Relationships

  • This guide from Amaze has ideas for conversation starters, key messages, book recommendations, and videos to watch with your children about healthy relationships.
  • Every Body Curious has great videos for 9-12 year olds, including this one on relationships.
  • This guide from Amaze has ideas conversation starters, key messages, and videos to share with your children about bullying.

Healthy Sexuality

  • Planned Parenthood provides great guides for discussing sex and sexuality at different ages.
  • These Amaze Jr. videos for parents have great ideas for how to support young children learning about bodies and sexuality.

Media Literacy

  • Common Sense Media has a great guide on what media literacy is, why it’s important, and how to engage children at different ages about media literacy.
  • Healthy Teen Network has tips on using teachable moments to discuss sex.

Additional Resources